The NOW Massage Franchise — Costs & How to Buy
Bring Next-Level Massage To Your Neighborhood
- Initial investment
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- Franchise fee
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- Royalty
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- Units open
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- Liquid capital
- $150 – $250
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Overview
The NOW is a franchise company that offers high-quality, affordable massage services in an inspired setting, aiming to redefine self-care as a necessity rather than a luxury. They provide an oasis from the demands of modern life, positioning themselves as a premium service with accessible pricing. With ongoing expansion, they are filling a market void for upscale massage experiences delivered in a convenient, neighborhood walk-in model.
Key differentiators
["Fills a void in the market for high-quality, affordable massage services in an inspired setting.","Elevated design and atmosphere typically associated with upscale day spas, but with accessible pricing and a walk-in model.","Strong unit economics and multiple revenue streams, including recurring membership income.","Simplified build-out process with small footprint, rapid construction (8-10 weeks), and minimal complex installations (e.g., no wet rooms, minimal drywall).","Experienced leadership team with extensive franchising expertise providing comprehensive support for franchisees."]
Training & support
The NOW offers extensive support to its franchisees, guided by an experienced leadership team with over 100 years of combined franchising experience. The support process involves an introductory call, an in-depth FDD review, a territory review with their Real Estate team, and education/validation calls with existing franchise partners. They also provide introductions to financial lenders. The final step is Discovery Day at their corporate office in Los Angeles, culminating in the awarding of the franchise.
Ideal candidate
Their target market is consumers who believe wellness is important and are seeking self-care options. They appeal to individuals who desire high-quality massage services but also value affordability and convenience, fitting into the $2 trillion US Health & Wellness Industry. They offer a premium experience without the premium price tag of traditional upscale day spas, catering to a broad demographic looking for accessible, quality self-care.
Available territories
The NOW has several prime territories available for franchising across the U.S. They assess market potential, core customer demographics, competitors, and co-tenant data during the territory review phase of the franchise process. They have sold over 190 licenses and have more than 85 boutiques open and operating.
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The NOW Massage franchise — frequently asked questions
How much does it cost to open a The NOW Massage franchise?+
Total initial investment for a The NOW Massage franchise typically ranges from $0 to $0, including the franchise fee, build-out, equipment, initial inventory, and working capital for the first three months of operations.
What ongoing fees does The NOW Massage charge?+
Franchisees pay an ongoing royalty calculated as a percentage of gross revenue, plus a brand development fund contribution. Specific percentages and minimums are disclosed in Item 6 of the Franchise Disclosure Document.
Do I need industry experience to own a The NOW Massage franchise?+
No prior industry experience is required. The NOW Massage provides initial training, an operations manual, and ongoing field support. Successful candidates typically bring management experience, leadership skills, and a willingness to follow the system.
How long does it take to open a The NOW Massage location?+
From signed franchise agreement to grand opening, most The NOW Massage franchisees open within 6 to 12 months. Timeline depends on real estate selection, permitting, build-out, and training completion.
Is financing available for The NOW Massage franchisees?+
The NOW Massage is registered with the SBA Franchise Directory, which streamlines SBA 7(a) loan approval. Most franchisees finance 60–80% of the initial investment through a combination of SBA loans, equipment financing, and personal capital.