Surface Experts Franchise — Costs & How to Buy
- Initial investment
- —
- Franchise fee
- —
- Royalty
- —
- Units open
- —
- Liquid capital
- $75+
- Founded
- 2018
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Overview
Surface Experts is a franchise company specializing in the repair of small damage on various hard surfaces, offering a cost-effective and durable alternative to full replacement or resurfacing. Their core business revolves around spot repair, preserving the original surface's integrity while saving customers time and money. The company evolved from a business founded to support a girls' home in Colombia, growing into a nationwide franchise system.
Key differentiators
["Spot repair over full replacement/resurfacing: More affordable and durable than resurfacing, preserving original surface integrity.","Fast and convenient: Average repair completed in under 1 hour, ready to use in less than 4 hours, with minimal odor disturbance (1-2 tablespoons of product vs. 1-2 pints for resurfacing).","Recession proof business model: Demonstrated growth during both the Great Recession and the COVID-19 pandemic.","Executive-led model with B2B focus: Franchisees manage teams and primarily serve large commercial clients like multi-family housing and hospitality.","Mobile business operation: Low overhead as the business can be run from a small office or home."]
Training & support
Surface Experts offers comprehensive training, including an initial training program for all owners and new employees, as well as specialized and ongoing advanced training for Surface Expert technicians and salespeople. They also provide franchise support through a dedicated support center that assists with administrative tasks and offers coaches for every position (sales, technicians, and owners).
Ideal candidate
Their primary target market (98%) is B2B, focusing on multi-family housing, hospitality businesses (perfect for hotels due to minimal odor and quick cure time), construction and restoration companies, realtors, and moving companies. These clients benefit from cost-effective and rapid damage repair to maintain properties, prepare units for new tenants/owners, or address damage during construction/restoration. Residential service is a secondary, supplemental revenue stream.
Available territories
Their vision is to be represented in every major metropolitan area, suggesting defined territories for franchisees, though specific details on exclusivity are not provided.
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Surface Experts franchise — frequently asked questions
How much does it cost to open a Surface Experts franchise?+
Total initial investment for a Surface Experts franchise typically ranges from $0 to $0, including the franchise fee, build-out, equipment, initial inventory, and working capital for the first three months of operations.
What ongoing fees does Surface Experts charge?+
Franchisees pay an ongoing royalty calculated as a percentage of gross revenue, plus a brand development fund contribution. Specific percentages and minimums are disclosed in Item 6 of the Franchise Disclosure Document.
Do I need industry experience to own a Surface Experts franchise?+
No prior industry experience is required. Surface Experts provides initial training, an operations manual, and ongoing field support. Successful candidates typically bring management experience, leadership skills, and a willingness to follow the system.
How long does it take to open a Surface Experts location?+
From signed franchise agreement to grand opening, most Surface Experts franchisees open within 6 to 12 months. Timeline depends on real estate selection, permitting, build-out, and training completion.
Is financing available for Surface Experts franchisees?+
Surface Experts is registered with the SBA Franchise Directory, which streamlines SBA 7(a) loan approval. Most franchisees finance 60–80% of the initial investment through a combination of SBA loans, equipment financing, and personal capital.