Pure Green Franchise — Costs & How to Buy
- Initial investment
- —
- Franchise fee
- $40,000
- Royalty
- —
- Units open
- —
- Liquid capital
- $75 – $150
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Overview
Pure Green is a rapidly growing juice bar franchise dedicated to building healthier communities by connecting people with superfood nutrition. They offer a streamlined business model with high-quality, tasteful, and science-backed superfood products, revolutionizing the healthy food and beverage experience. Their core value proposition lies in providing nutritious, great-tasting, and convenient plant-based options without artificial ingredients, aiming for high performance and optimal health.
Key differentiators
["Streamlined operation and lower overhead: Focus on small square footage (500-1,000 sq ft) for reduced build-out, labor, rent, and operating costs, without requiring venting.","Pre-bottled cold-pressed juices and shots: Franchisees are supplied with pre-bottled products, eliminating the need for in-house juice manufacturing, complex regulations, and extensive employee training.","High-quality, 'no weird ingredients' product formulation: Products are science-backed, premium superfoods, handcrafted, non-GMO, performance-based, and plant-based/gluten-free, free from artificial additives, ice, or fillers.","Strong brand presence and recognition: Products trusted by the U.S. Military, NBA, NFL, NHL, and MLB, and recognized by Entrepreneur Franchise 500.","Comprehensive full-service support: Hands-on assistance from site selection and lease negotiation to 'Pure Green University' online training, architecture/design help, and ongoing operational support."]
Training & support
Pure Green offers comprehensive support to franchisees from start to finish, including ongoing assistance. This involves guiding franchisees through site selection and lease negotiation in high-volume areas, providing specifications for equipment and furniture, and establishing systems and processes for successful operation. They also assist with staffing and training. A key component is 'Pure Green University,' an online training institute covering product education, systems, processes, and marketing. Additionally, they provide 24/7 on-demand assistance and a dedicated real estate team for location vetting and lease term negotiation.
Ideal candidate
The target market for Pure Green includes health-conscious individuals and communities seeking nutritious, convenient, and great-tasting superfood products. This likely encompasses demographics interested in plant-based, gluten-free, and performance-based nutrition. Psychographically, customers value high-quality, natural ingredients and are looking for healthy alternatives to traditional fast food. Ideal locations are described as high-income areas with heavy foot or car traffic, near large residential populations, and strong anchor tenants such as high-end supermarkets, gyms, fitness centers, specialty boutique fitness studios, and colleges.
Available territories
Franchisees are encouraged to open the 'first Pure Green in their market', implying some form of territorial exclusivity or preference for undeveloped areas. The company is actively expanding in over 24 states, including Arizona, California, Colorado, Florida, Georgia, Illinois, Indiana, Maryland, Massachusetts, Michigan, Nevada, New Jersey, New York, North Carolina, Ohio, Oregon, Pennsylvania, Tennessee, Texas, Virginia, Washington D.C., Washington, and Wisconsin.
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Pure Green franchise — frequently asked questions
How much does it cost to open a Pure Green franchise?+
Total initial investment for a Pure Green franchise typically ranges from $0 to $0, including the franchise fee, build-out, equipment, initial inventory, and working capital for the first three months of operations.
What ongoing fees does Pure Green charge?+
Franchisees pay an ongoing royalty calculated as a percentage of gross revenue, plus a brand development fund contribution. Specific percentages and minimums are disclosed in Item 6 of the Franchise Disclosure Document.
Do I need industry experience to own a Pure Green franchise?+
No prior industry experience is required. Pure Green provides initial training, an operations manual, and ongoing field support. Successful candidates typically bring management experience, leadership skills, and a willingness to follow the system.
How long does it take to open a Pure Green location?+
From signed franchise agreement to grand opening, most Pure Green franchisees open within 6 to 12 months. Timeline depends on real estate selection, permitting, build-out, and training completion.
Is financing available for Pure Green franchisees?+
Pure Green is registered with the SBA Franchise Directory, which streamlines SBA 7(a) loan approval. Most franchisees finance 60–80% of the initial investment through a combination of SBA loans, equipment financing, and personal capital.