Exercise Coach Franchise — Costs & How to Buy
- Initial investment
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- Franchise fee
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- Royalty
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- Units open
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- Liquid capital
- $75 – $150
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Overview
The Exercise Coach is a fitness franchise that offers personalized strength training workouts. They specialize in short, high-intensity 20-minute sessions, twice a week, led by coaches and powered by proprietary Exerbotics® technology. Their core value proposition is providing an effective, time-efficient, and comfortable fitness solution for individuals who may not thrive in conventional gym settings, aiming to reverse the effects of aging and improve overall health through targeted strength training.
Key differentiators
["Ultra-efficient, high-intensity workouts: 20 minutes, twice a week, saving clients significant time compared to traditional gyms.","Proprietary Exerbotics® technology: Integrates advanced machines that calculate precise intensity and provide real-time strength gain proof, ensuring optimal and measurable results.","Personalized, coach-led sessions: All workouts are guided by caring coaches who tailor programs to individual needs, making fitness accessible and effective for all levels.","Private, non-intimidating studio atmosphere: Designed for individuals who dislike conventional gym settings, offering comfort and focused training.","Focus on strength for overall health and anti-aging: Emphasizes that strength training improves metabolism, bone density, and general well-being, challenging the 'usual' aging process."]
Training & support
Remote certification for coaches plus in-person training at Chicago training center. Ongoing 90-day business coaching focused on KPIs. Learning management system with video library
Ideal candidate
Their target market includes individuals who are not 'fitness enthusiasts' or those who find conventional gyms intimidating. This encompasses people looking for time-efficient workouts, individuals with busy schedules, older adults concerned about muscle loss and aging, people with physical limitations (aches, pains, special considerations), and those seeking personalized attention and a private, comfortable workout environment. The messaging suggests a demographic that values health, efficiency, and customized support over a typical high-energy gym experience.
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Exercise Coach franchise — frequently asked questions
How much does it cost to open a Exercise Coach franchise?+
Total initial investment for a Exercise Coach franchise typically ranges from $0 to $0, including the franchise fee, build-out, equipment, initial inventory, and working capital for the first three months of operations.
What ongoing fees does Exercise Coach charge?+
Franchisees pay an ongoing royalty calculated as a percentage of gross revenue, plus a brand development fund contribution. Specific percentages and minimums are disclosed in Item 6 of the Franchise Disclosure Document.
Do I need industry experience to own a Exercise Coach franchise?+
No prior industry experience is required. Exercise Coach provides initial training, an operations manual, and ongoing field support. Successful candidates typically bring management experience, leadership skills, and a willingness to follow the system.
How long does it take to open a Exercise Coach location?+
From signed franchise agreement to grand opening, most Exercise Coach franchisees open within 6 to 12 months. Timeline depends on real estate selection, permitting, build-out, and training completion.
Is financing available for Exercise Coach franchisees?+
Exercise Coach is registered with the SBA Franchise Directory, which streamlines SBA 7(a) loan approval. Most franchisees finance 60–80% of the initial investment through a combination of SBA loans, equipment financing, and personal capital.