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Real Estate franchises

ERA Group Franchise — Costs & How to Buy

Initial investment
—
Franchise fee
—
Royalty
—
Units open
—
Liquid capital
$75 – $150
Founded
1974
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Overview

ERA Real Estate offers franchise opportunities for real estate brokers, providing a vast network, innovative technology, and effective marketing resources. They assist both experienced brokers looking to expand and new, growing brokerages by offering support in strategy, operations, and growth. The company emphasizes flexibility, allowing franchisees to maintain their local brand identity while benefiting from a global network.

Key differentiators

["Flexibility to maintain local branding (ERA Powered® program) while leveraging the national/global network and resources.","Backed by Anywhere Real Estate Inc., providing access to significant resources, tech innovation, M&A support, and ancillary revenue opportunities (mortgage, title, insurance).","Commitment to supporting diverse and underrepresented communities within ownership opportunities.","Comprehensive support across various business functions including strategy, learning, lead generation, and marketing.","50 years of experience and recognition as a top franchise (Entrepreneur's 2024 Franchise 500®)."]

Training & support

ERA Real Estate offers comprehensive training and ongoing support to franchisees. This includes support in strategy and operations, learning resources, and tools to help keep agents and brokers ahead of the game. They provide industry-leading best practices and solutions tailored to individual needs. The company also offers consultative guidance for mergers and acquisitions.

Ideal candidate

The target market for ERA Real Estate franchises includes experienced real estate brokers who have established businesses and are looking for resources and support to expand and thrive. It also targets new and up-and-coming brokers or teams seeking to grow into their own brokerage, offering them the resources to build and scale their business. The company specifically mentions supporting underrepresented communities in ownership.

Available territories

The content mentions that "Real estate happens locally" and offers brokers the opportunity to 'Corner Your Market Without Compromising Your Brand'. This suggests a focus on local market presence and potentially defined territories, though specific details on exclusivity are not provided.

Related real estate franchises

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ERA Group franchise — frequently asked questions

How much does it cost to open a ERA Group franchise?+

Total initial investment for a ERA Group franchise typically ranges from $0 to $0, including the franchise fee, build-out, equipment, initial inventory, and working capital for the first three months of operations.

What ongoing fees does ERA Group charge?+

Franchisees pay an ongoing royalty calculated as a percentage of gross revenue, plus a brand development fund contribution. Specific percentages and minimums are disclosed in Item 6 of the Franchise Disclosure Document.

Do I need industry experience to own a ERA Group franchise?+

No prior industry experience is required. ERA Group provides initial training, an operations manual, and ongoing field support. Successful candidates typically bring management experience, leadership skills, and a willingness to follow the system.

How long does it take to open a ERA Group location?+

From signed franchise agreement to grand opening, most ERA Group franchisees open within 6 to 12 months. Timeline depends on real estate selection, permitting, build-out, and training completion.

Is financing available for ERA Group franchisees?+

ERA Group is registered with the SBA Franchise Directory, which streamlines SBA 7(a) loan approval. Most franchisees finance 60–80% of the initial investment through a combination of SBA loans, equipment financing, and personal capital.