Deka Lash Franchise — Costs & How to Buy
- Initial investment
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- Franchise fee
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- Royalty
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- Units open
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- Liquid capital
- $75 – $150
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Overview
Deka Lash is a beauty franchise specializing in 'do-it-for-me' lash extensions and a comprehensive range of brow and skincare services. They aim to boost clients' confidence by highlighting natural beauty, offering an effortless 'I woke up like this' look. Their value proposition centers on empowering clients and providing a supportive, art-focused environment for their lash artists.
Key differentiators
["Membership-based service model creating recurring revenue and customer loyalty.","Unique open studio concept and customer experience with specially designed lash beds for comfort.","Comprehensive one-stop service menu including exclusive TrueXpress lashes, sugaring, skincare, and brow services.","Proprietary Deka-Certified Lash Artist training program focusing on artistry and developing talent.","Innovative use of technology including an augmented reality virtual try-on app and 24/7 online booking."]
Training & support
Franchisees receive 4 days of management instruction (Deka U) covering all key business aspects. Initial on-site training is provided for lash artists, along with ongoing support including Master Lash Artist training. Deka Lash also offers real estate and site selection support, assistance with foundational operations like payroll, and dedicated Franchise Success Managers for pre-, during-, and post-opening support, including regular meetings on operations and local marketing.
Ideal candidate
Deka Lash targets women who prioritize wellness and self-care, particularly those seeking beauty services like lash extensions, brow services, and skincare solutions. These clients value convenience, efficiency, and desire an effortless look that boosts their confidence. The market is supported by the fact that women control 85% of consumer spending in the US.
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Deka Lash franchise — frequently asked questions
How much does it cost to open a Deka Lash franchise?+
Total initial investment for a Deka Lash franchise typically ranges from $0 to $0, including the franchise fee, build-out, equipment, initial inventory, and working capital for the first three months of operations.
What ongoing fees does Deka Lash charge?+
Franchisees pay an ongoing royalty calculated as a percentage of gross revenue, plus a brand development fund contribution. Specific percentages and minimums are disclosed in Item 6 of the Franchise Disclosure Document.
Do I need industry experience to own a Deka Lash franchise?+
No prior industry experience is required. Deka Lash provides initial training, an operations manual, and ongoing field support. Successful candidates typically bring management experience, leadership skills, and a willingness to follow the system.
How long does it take to open a Deka Lash location?+
From signed franchise agreement to grand opening, most Deka Lash franchisees open within 6 to 12 months. Timeline depends on real estate selection, permitting, build-out, and training completion.
Is financing available for Deka Lash franchisees?+
Deka Lash is registered with the SBA Franchise Directory, which streamlines SBA 7(a) loan approval. Most franchisees finance 60–80% of the initial investment through a combination of SBA loans, equipment financing, and personal capital.