Best Western Hotels & Resorts Franchise — Costs & How to Buy
- Initial investment
- —
- Franchise fee
- —
- Royalty
- —
- Units open
- 4,700
- Headquarters
- Arizona
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Overview
Best Western Hotels & Resorts, operating under BWH Hotels, is a global hospitality brand offering a diverse portfolio of 18 brands across over 100 countries and territories. The company provides lodging options ranging from luxury and boutique to timeless and value-oriented hotels, as well as extended-stay properties. Their value proposition centers on offering a wide selection of accommodations to meet various traveler needs and budgets, complemented by a loyalty program that rewards frequent stays.
Key differentiators
["Extensive global presence with 18 distinct brands across over 100 countries and territories, catering to a wide range of traveler preferences and budgets.","Robust loyalty program, 'Best Western Rewards®', offering exclusive member rates, non-expiring points, and free nights worldwide.","Diverse portfolio includes options from luxury and boutique hotels to value and extended-stay properties, providing flexibility and choice for guests.","User-friendly mobile application ('Best Western To Go® App') for streamlined booking and stay management."]
Ideal candidate
Best Western targets a broad market, including leisure and business travelers seeking accommodation. Their diverse brand portfolio indicates they cater to various segments: high-end travelers (WorldHotels Luxury/Elite), modern and tech-savvy guests (Vib), budget-conscious travelers (SureStay), and those requiring extended stays (Executive Residency, SureStay Studio). Demographically, they serve individuals, families, seniors (AARP rates), and corporate clients (Corporate rates). Psychographically, they appeal to travelers looking for reliable accommodation with loyalty program benefits.
Related hospitality franchises
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Best Western Hotels & Resorts franchise — frequently asked questions
How much does it cost to open a Best Western Hotels & Resorts franchise?+
Total initial investment for a Best Western Hotels & Resorts franchise typically ranges from $0 to $0, including the franchise fee, build-out, equipment, initial inventory, and working capital for the first three months of operations.
What ongoing fees does Best Western Hotels & Resorts charge?+
Franchisees pay an ongoing royalty calculated as a percentage of gross revenue, plus a brand development fund contribution. Specific percentages and minimums are disclosed in Item 6 of the Franchise Disclosure Document.
Do I need industry experience to own a Best Western Hotels & Resorts franchise?+
No prior industry experience is required. Best Western Hotels & Resorts provides initial training, an operations manual, and ongoing field support. Successful candidates typically bring management experience, leadership skills, and a willingness to follow the system.
How long does it take to open a Best Western Hotels & Resorts location?+
From signed franchise agreement to grand opening, most Best Western Hotels & Resorts franchisees open within 6 to 12 months. Timeline depends on real estate selection, permitting, build-out, and training completion.
Is financing available for Best Western Hotels & Resorts franchisees?+
Best Western Hotels & Resorts is registered with the SBA Franchise Directory, which streamlines SBA 7(a) loan approval. Most franchisees finance 60–80% of the initial investment through a combination of SBA loans, equipment financing, and personal capital.